Stock Picks: China E-Commerce: Baozun (BZUN)

February 8, 2021, 1:20 pm EST

China E-Commerce: Baozun (BZUN)

E-commerce is quickly replaced traditional business in many ways. Not only web or online shopping substitutes malls or retail stores, but digital marketing, technology service, and customer service are all going in the same direction. China, the second-largest economic system in terms of GDP, is also going through this transformation in order to adapt to this technology movement. 

Baozun (BZUN) is an 8 billion market cap company rooted in Shanghai began in 2006 and was listed on Nasdaq in 2015. BZUN is worth attention for the following reasons:

  • Fast growth, EPS +57%, sales +28%, steady growth in the last 3 years
  • Strong technical breakout 01/26 with +35% spike after 6 months base
  • After a brief pullback, BZUN rises up again to 52 week high which could be the early stage of its next uptrend journey
  • Entry point 48, sell-stop 40 (pay attention to high volatility and potential loss)
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